7 reasons why you MUST have your own info product
Think about this: What is the number one reason people get online everyday? Simple. To get information. This is so ubiquitous a quest that Google handles 400 million queries a day! So what does this mean to you? It means that you have a massive opportunity to give people exactly what they’re looking for – information. And if you do it right . . . to make some money along the way.
What is info marketing?
This is by far the simplest business you can start. You develop a product that is nothing more than information. And people pay you for the information inside it.. Pretty simple, wouldn’t you say?
How does it work?
You’ve got the basic concept – exchange info for money. In order to be successful there has to be value in the info you’re selling. So the key is to figure out what people want. How do figure that out?
A super simple trick is to just to check “answer” sites. Just go to Yahoo! answers or ask.com and see what kinds of questions people are asking. You’re looking for popular questions or common themes. For things that are causing people discomfort. And provide the answer – in the form of an info product.
An encouraging word
If you’re worried about how to write and ebook. Put it this way: An info product is just a bunch of articles strung together. Don’t try to write a whole ebook. Just try to write one or two articles a day. And once you have bunch of good ones, expand and embellish them and put them together into an ebook.
OK, what’s so hot about digital products? Interestingly enough, we’re back to the name of this article Here are 7 reasons for you:
1. Simplicity and ease
An info product business runs on auto-pilot. There is almost no support. So you can just set it up and let it run. It’s like having an automated cash machine.
There’s no inventory. There’s nothing to ship. Your business is 100% digital.
2. Repackaging
Once you have a few info products created. You can put together bigger more expensive information products. It’s a simple matter to merge a few ebooks into one. Then you can sell it for a lot more. Your customers will gladly pay more for a single bigger ebook. Instead of several small ebooks.
3. Private label right
Since it’s your product, you can offer other people the resale rights. Resell rights are very hot right now, because it’s much easier to get the resell right than to make your own product. Plus, you can charge double, even triple your selling price for resell rights!
4. Leverage
Leverage means doing something once and reaping multiple rewards. Use part of it to make an autoresponder series. You can use this to build a list that you can marketing to again and again.
5. More leverage
You can also take parts of your ebook and turn it into smaller eBooks. These reports can then become lead generators for your ebook. They can be free or low prices. Either way, you win because you’re feeding your funnel. Taking this technique to the max, you can let your affiliate give the reports away for you. Wait, did I say “affiliates”?
6. An army of affiliates
This is one of the biggest reasons of all. Once you have your own product. Other people can become your affiliates. Wouldn’t it be nice to have a bunch of other people doing your marketing for you? Well, you *need* your own product to get affiliates.
7. Joint Ventures
Last, but definitely not least… Setting up joint ventures is the fastest way to gain success. Period. And this is probably the number one reason to create your own product. No products of your own = no way to do joint ventures.
In closing
If you can’t see the power of info product marketing, then you’ve probably been sleeping. You’ll become the ruler of your own fate. Because it’s your business and you control it. So, don’t waste any more time:
- Visit an “answers” site
- Discover what questions are being asked
- Start providing information
Don’t make info product creation any more complicated than that. And in no time you’ll have an info product ready to go.
Using Web Audio for Success
There is no doubt that web page audio significantly increases results. If you don’t have audio in your arsenal, you’re missing out. It will boost your opt-in rate. Audio increases sales.
Why does it work?
It’s simple. The web is mostly silent. It makes your site more “human”. And adds the feel of a real live person. Audio literally breathes life into your website. Which fascinates greater interaction from your visitors.
The benefits of audio
Adding audio increases your profits in two ways. You will close more sales. And second you’ll save money on the sales letter. You see, you’ll be able to skip the expensive copywriter. Just record some audio and add it to your site. An authentic message from you will do more than the best ad copy.
And you will increase your subscriber opt-in rate. Most people need to be led by the hand. Just add a short audio message saying: Enter your email address in the form. A simple message like this will increase your opt-in conversions by 305% or more!
How to use website audio
Put a welcome message that plays automatically on your site, Most websites are cold and in-human. Your welcome message could make them stay when they would normally leave.
Step-by-step instructions. The same principle the we used to boost opt-ins applies. Use an audio message to lead your visitors through a process. Use this to lead them through the ordering process, as well.
Testimonials for your product or service. A written testimonial is good. But an audio testimonial is better. You can just make up written one and people know that. So audio adds real believability. And that increases your results.
Sneaky tick
What about creating an entire product using audio? Audio is faster to produce than anything else. Plus people love audio products. The great thing about audio products is people can take them with them on the go. And you can get someone to transcribe them for very little money. This is the easiest way to “write” an eBook!
Is adding audio hard?
It’s so simple you won’t believe it. You can find a lot of programs that create audio buttons for you. You don’t actually have to do anything yourself. The software creates the audio button code for you. You just copy and paste into your website. You don’t need to even consider this part.
Summing it up
Just a reminder of why you want to start using audio. Using website audio will increase your conversion rates. You’ll get more sales. You will also increase your subscriber opt-ins. And you can quickly produce products and website sales copy. No many people are doing this. But you’ll save a lot of time and money. Don’t be lazy! Add some audio today. 
Sneaky Affiliate Tricks
Yes affiliate marketing rocks, but it’s really hard to get started. And that’s because you have a lot of other affiliates to compete with. In order to survive you have to beat your competition. And the sea of information about this doesn’t make it any easier. Here’s one trick that almost no one else is using.
Video marketing
The power of video is undeniable. The reason it’s so pervasive is because everyone loves it. Keeping people’s attention is so much easier using videos. So you can put this to great advantage in your affiliate marketing.
Examples of how to use video for affiliate marketing:
- Testimonials
- Record a walk-through
- Ordering
- Sneak peak
Record your testimonial
This one is super simple. Just click record on your web cam and start talking. It does not need to be polished or pro. Just seeing another real person endorsing a product helps your viewers decide to buy. And the mess-ups or mistakes just make the video more real. You really can just click record and start talking. Use one of the other ideas if you’re feeling shy.
Walk-throughs
This one is a little more subtle. Make this more like a tutorial helping them use the product. And seeing it being used is a great way to make people want to buy it. As long as the product is good, the tutorial makes them want it. So pick some really helpful aspect of the product and show how to use that.
Record the order process
This could be the most powerful method of all. Record a video of yourself actually buying the product. There is nothing more motivating than watching someone buy something live. First of all it’s what’s called “social proof”. People will feel more comfortable buying after seeing you do it. This also makes your viewers trust you. People believe you’re giving them good advice if you take that advice yourself. And finally, it creates envy. People want what they see you getting. To really cap this one off, end your video with: You’re gonna have to place your own order if you want to see the members area.
Do a preview video
This one is perfect for building up the value of what you’re promoting. What you do is record a tour of the back end. And show them everything they get by ordering. This one also helps to remove the skepticism. It’s much easier to trust they’re getting something if they actually seen it.
You can do this!
There’s no technical knowledge required. Anyone can create stunning videos with some easy-to-use software. All the work is done by the program. So there’s no need to even think about the technical side. Remain focused on the benefits:
- Make more money Using videos in your affiliate marketing will dramatically increase your sales. Start using videos because people love them.
- Lower refund rates You’ll also have less of your commissions taken back. Your customers will know what they’re getting into ahead of time. So, very few of them will cancel their order.
- Beat your competition! Adding video is so simple. But pretty much no one does it. So, you’ll be way ahead of the crowd.
So get serious about your affiliate business and add video in now. The bottom line is that if you’re not using video, you’re losing money.
My blogs been taken over.
No not by some dodgy hacker and no, I haven’t sold it for a small fortune. But the last 4 posts have been written by someone else.
I have been experimenting with a new service by Dustin Struckman called Presellpro. What presellpro does is auto post content to a blog of your choice when you sign up. This is unique content and they put links to affiliate products with your I.D in the posts. All you do is sign-up, create a new user from your wordpress dashboard and add the access details to your presell pro account and they post the content for you.
So what do I think of the what has been posted so far?
Personally I think that the quality of the posts is very good. In fact I have had a few of the posts re-tweeted and 1 comment, which is nice…
I have tried auto-post content plug-ins with other sites in the past and the post I get are usually either other peoples articles from Ezine or article base, or are so rehashed or badly spun that they are just garbage.
But these post for Presellpro are good quality and readable. Of course the writing does not have my unique flair and witty repartee but you can’t have everything .
Is it right for this site?
As this is more of a personal journey/insight blog it is probably not a long term option, but I am a born experimenter and couldn’t resist giving it a go. Also, I have been busy with other projects and have not been posting here regularly so it seemed like a good option to keep my blog ticking along.
However, I think it would be ideal if you were to create a separate site for the content or for people who have an internet marketing blog which you are no longer updating (I see so many of these around).
So, what do you think?
You can check the quality of the writing if you look at the last four posts in the “recent posts” section in the sidebar.
Oh, and did I mention presellpro is free? you can check it out here: http://PresellPro.com (and that is not even an affiliate link, but only because they don’t have one, but it is good so check it out)
Email List Building Strategies
You need a list. That’s a given. It’s the number one key to opening the success floodgates. Because you can market to your list whenever you want. Just push a button and print money – literally.
Now you now why. Here’s how:
There are 3 factors in list building you need to consider:
- The Squeeze Page
- Your Bribe
- Your Confirmation Page
The Squeeze Page – The landing page is the page that has your opt-in form on it. This page is the one that asks them for their email. So, obviously it has to be well designed. And it needs to be simple to see how to opt in. And have a clear call to action.
The biggest mistake you can make is not having a clear call to action. Your call to action tells the visitor what to do. And if you don’t include it, they won’t opt in. Oddly, if you don’t make it clear, people will be confused and end up doing nothing.
One way to really spice up your squeeze page is to add a compelling video to the page. Adding video will help keep your visitors attention. And you can repeat the call to action several times int he video. And after the video, you can make it just say “fill in the form now”.
It’s OK, if you’ve never made a video before. You can hire freelancers to do this for you for a few hundred dollars. You can also find ready-made list building tools that give you squeeze page templates.
The Bribe – The next thing you need is an incentive to subscribe to your list. People won’t give you their email for nothing. Nobody likes spam, so most people guard their email closely. This means your bribe needs to be very attractive.
You have to provide value in your bribe for it to be good. That means you make it something people would actually want to receive. And something from which they can derive a benefit. A few ideas:
- A free report
- Software
- A video
- An email series
Basically, you just need some content. It’s got to be something helpful for your new subscribers. And of course it has to be free. If you make it good enough, they will give you their email in exchange.
Now, if you don’t know how to create the bribe don’t worry. It’s super easy to hire someone to create it for you. You just pick the topic and they create the training. For example, you could have them write a 5-part email course. You can have ghost writers create emails for under $25 an email. So, you’ll get the whole series written for under $150.
Or again, you can find complete list building packages for sale online that include an email series. Two things to keep in mind when writing (or buying) and email training series. First of all it has to give the subscriber what you promised – valuable information. And second, it needs to make you money. Mixing some affiliate products into your email series is a great way to do this. This is such a simple solution because you don’t have to create the product. And make money right away from your list.
The Opt-in Success Page – The “thank you” page is the final piece of the puzzle. This is where your visitor goes after opting into your list. It’s nice to give them some great content right away. This helps them feel they’ve made the right decision giving you their email. And it helps you establish the relationship. Then they’re more receptive when you email them.
Again, a simple solution to this is to get an email marketing package that includes everything. You can also put the whole thing together on your own. And do your own writing for this content. Or pay a freelancer to write the content for you.
Final thoughts
Whether you decide to build your email funnel yourself. Or hire someone else to do it for you. Or go with a complete package. It’s just important that you start today building your opt-in list. Once you’ve got it built. You can basically write your own meal ticket.
Affiliate Business Tips
Presell like a pro
The number one strategy to increase your affiliate sales is preselling.
Before we start, let’s talk about what preselling actually is. Well, it is an art. And it’s also a science. And it’s function is to prepare your reader to buy something. Then sending them to the product sales page to make the purchase. And if it’s done properly, the process is completely sub-conscious.
In a nutshell, you provide value. And give them a link to the product you’re preselling. We’ll get into how to do it correctly in a minute. First, it’s important to understand why we do it. Just a few of the reasons you want to presell.
- It builds trust – Once you have your readers’ trust, they will click your links more readily. And the more clicks you get the more sales you’ll make.
- It takes your reader out of defense mode – Nobody likes to be sold something. By not doing that to them, your reader is less defensive. This means they are more open to what you’re saying. And your intention is conveyed more easily.
- It puts them in a buying mood – Your readers are now receiving your message. And in turn, they’re open to other messages, as well. This includes the sales website you send them to! And being open to the information there means they are much more likely to buy.
- It increases your sales – Now your reader arrives at the sales page in a buying mood. Open to the sales message and feeling safe. The only possible result is more sales!
- Your customers are happier – People like to make their own buying decisions. Instead of feeling pressured or “sold”. And this makes them feel better about the product they purchased.
- Your profits go up – Happy customers ask for refunds much less often. Which means you keep more of your affiliate commissions.
The need to presell is clear. You make more money. Your customers are happier. Everybody wins!
How does it work?
OK, now you understand why it’s so important. And hopefully you’re convinced you need to start doing it. So, it’s time to break down how it works. Remember, there are two components – art and science.
Part 1 – The art of it
First, you have to gain the trust of your reader, so they let their guard down. And the only method of doing this is to give exceptional value to your readers. The art of this is to provide enough information to be of value, but not enough to satiate the hunger. The idea is that they want more and the sales page you send them to gives them more. And since they’re more open, they are more likely to make a purchase.
It’s also a science
You also have to include some very specific things.
First of all, it’s important HOW you present your information. You have to have your end in mind. Your end goal is to make a sale of the product you’re preselling. There are two ways to accomplish this with great content. The first method is to provide enough info to get them started, but not enough to finish. Or you can give them so much information that it feels overwhelming to do what you’re talking about. Whichever method, you send them to a product website that solves the problem you just created.
But you can’t link to your affiliate link. You have directly to the home page of the product. This increases your clicks. But how are you going to get credit for the sale, if you don’t include your affiliate link? There’s a trick to make this work… You “pre-cookie” your reader before sending them to the sales page.
You also want to link to the sales page from inside your article’s content. Hyperlinked words are clicked more than anything else. Plus, if you link on relevant words, it only makes sense to click on there.
Putting all of this together creates a powerful affiliate marketing formula for success.
OK, here’s the not-so-good news:
It’s extremely difficult to do this correctly. Let’s look at the skills required to pull it off: Awesome content. First of all, you actually have to write great articles and give value to your readers. Which means you need to be both knowledgable on the subject and capable of writing a high-quality article. Strategic writing. First, you have to give good information. And you have to make the content accessible in order to provide value. While at the same time making them want more. Or make the information so overwhelming they realize they can’t do it on their own.
Picking products. You also need to determine what products you’ll be preselling. Even if you get the article written. All your efforts are wasted if you send your reader to the wrong sales letter.
Technical skills. And finally, you need the technical know-how to embed your image tag and make sure you get credit for the sale. This is pretty easy – you just make a 1 pixel X 1 pixel image with no border and make the “source” of the image your affiliate link. (Just don’t mess it up. Otherwise, you won’t get credit for your sales.)
Summary:
Now you know exactly how to presell effectively. Using these techniques will increase your affiliate sales by 500% or more! So, start now and develop preselling content for all your affiliate promotions. Take action now. Put in the effort to reap the greater rewards.
Traffic Generation Tips
If you’ve got traffic coming to your site, you’re 99% there. Obviously, this assumes you actually have a reason for wanting this traffic. After getting the traffic you just need to convert it into subscribers and customers . . . but that’s the easy part. So, the critical step is to generate a steady flow of visitors.
How, then do you get traffic to your site?
Here’s a short list of great, free traffic generating methods:
- Web 2.0
- Article Websites
- Video Marketing
OK, so how do they work?
Web 2.0 Sites
By web 2.0 we mean any site where the users actually create the content. The exciting thing about Web 2.0 sites is that you get to add your own content and it becomes part of these sites. Because these sites get so much traffic, Google and the other search engines treat these sites with greater importance in their algorithms. The benefit of this to you is that your content is now considered as part of these sites. By placing links to your websites in this content you’ve created, you get traffic from the site and search engine ranking for the keywords you choose. That’s the real benefit of adding content to this sites – search engine ranking means ongoing free traffic. Getting free web 2.0 traffic is a big topic that we’ll discuss more later. This is good overview of the reason to get into it, though.
Articles Sites
The natural next topic is article marketing. Article directories fall under the category of web 2.0 sites. Article directories are sites where users (including you) can upload articles they have written. And just like other web 2.0 sites, you get all the SEO benefits from having your content on them. But you also get the extra benefit of other users taking your article and putting it on their site. And along with your article, they have to include your author information and a link back to you – so you get more free traffic and SEO benefits. In order to get the most free traffic make sure you:
- First, spend the time to determine your keywords
- Tailor the content of your article for the keywords
- Be sure to link to your site on the keywords you’ve chosen. Do this inside the article itself and in your author’s bio.
Video Marketing
The last of this group is video marketing. Just like article directories, video sharing sites also rely on user-generated content. So, just like article marketing, video marketing enables you to add content to authority sites. And if all that wasn’t enough, you also stand a much stronger chance of getting a high search engine ranking for the keywords you want with video than you do with text-based content.
Here’s how to get free traffic using video…
- Set up your YouTube account
- Turn off all the modules in your account profile
- Add tags to your profile
- Add a link to your website
- Add 1 or more videos to your profile
- Include your keywords in the title, description and tags
In closing…
If you want to get traffic to your site, then follow the advice in this article.
Membership Niche Selection Tips
Let’s talk about niche selection. This is very important to ensuring the profitability of your membership website.
Number 1 – Discover Niches with Fanatics
If you want your membership business to be profitable, you have to find a marketing with fanatics in it. What’s a fanatic? It’s someone who is so excited about a certain topic that they will spend their time and money on information about it. Now that we know what we’re looking for, let’s talk about how to find them…
- Look at magazine racks. This is an often overlooked, yet extremely simple way to find niches that people are interested in. It’s becoming increasingly difficult to run a print magazine. So if you see one on the shelves you know they are making money, which means that there are enough people interested in what they’re saying to make it profitable. That doesn’t mean definitely that it will make a good membership business, but it’s a good starting point.
- You’ve got lots of opportunities every day to see what people are interested in. Just pay attention to what people talk about on the radio, at social gatherings, at the store or restaurants and anywhere in public. If people are talking about it, they are interested in it. And that may also mean they’re willing to pay money to learn more about it.
- Don’t forget about clubs and organizations. If there are enough people to to build a club, there are certainly enough people to start a membership site on the same topic. By the same token, if enough people are interested to hold a convention on a certain topic, you can definitely find enough people to build a membership business around that same topic.
- What about your interests and hobbies? If you’re interested in something, it’s highly likely others are, too. Making money is fun and it’s even more fun if you can do it in a niche you’re excited about.
- Another fantastic way to discover what people are interest in is Google Trends. Google Trends tells you the most popular current search terms. The reason people are searching Google for info on these topics is because they are interested. And the fact that it’s made it into Google Trends tells you LOTS of people are interested. These are the niches you want to be in – lots of people actively searching means lots of opportunity.
Step 2 – Determine the financial feasibility
OK, so you’ve got a great idea for your niche membership business with lots of fanatics. But will they actually spend money? The quickest way to find out is to determine if others are profiting in your potential niche.
Here’s how to determine if you can make money in your chosen niche
- First go to Google and type in the name of your niche followed by “blog” and “forum”. If there are blogs and forums related to it, that’s a good sign. This lets you know there is a market (a group of people actively interested in the niche.)
- See if other people are creating and selling product in this niche by searching in Google Shopping, ebay and Amazon. If other people are creating and selling products in this niche, it means there is money to be made.
- Look at Google Adwords for the same ads are running over time. If people are running the same ad over time it means they are making money in the niche. They would not continue to spend money on the ads if there were not making a return from them.
Finally – Figure out your barrier to entry
Once you’ve found a niche and figured out that there is money to be made in, you need to determine if you can break into this niche. Here’s how to make this determination:
- Look at the product types in this niche. You want to find a niche where information products are being sold as the norm. The easiest membership website to create and maintain are information membership sites.
- The next thing to look at is the competition. You don’t want to try to break into a saturated marketing, so figure out how many people are already selling in this niche.
- Compare the size of the market versus the number of competitors. Some competition is a good sign – just make sure the market is big enough for you to join in.
- How quickly do people in this market make buying decisions and are the ready to buy? Every market is different. Sometimes people are looking for information and are ready to pay for it right now. And sometimes it takes weeks, months or even years for them to make the decision to purchase.
Summing it all up
At this point you’ve figured out what niche you’re going into. You found your fanatics, you know they spend money and you’re confident there’s room in the market for you. Now that you’ve prepared properly, you’re success is 99% guaranteed. How to actually run your membership website is the only thing left to talk about…
I’m Rich
I’m Rich!
I’m Rich…Rich I tell ya! And get this: So Are You
No I haven’t just made millions in the last few days or have loads a money in the bank, but I am rich in other areas of life:
I am rich in family love
I am rich in ambition
I am rich in intelligence
I am rich in creativity
I am rich in opportunity
I am rich in tenacity (I never give up)
And you too are rich, in these areas and/or other areas of life.
Writing out the list above is an exercise I picked up from the book: “Maximize your Mental Power” by Dr. David Schwartz.
The basic idea is to write down areas of your life where you are rich, if you are not particularly blessed in the financial department. It is designed to help develop a “rich” “prosperous” mindset which will impact on other areas of our life i.e. the Money.
To make this work, i would say that we may have to keep writing and repeating this exercise. It is kind of like conditioning the mind so that we feel prosperous consistently. I think this exercise and concept is really useful, especially if we are inclined to worry about money.
Some quotes from the book relating to this are: “the road to riches is paved with rich THINKING” and “I discovered years ago that prosperity begins with a prosperity mindset“.
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Getting Backlinks
Hey,
Back from holiday and fully recharged
This is just an idea regarding getting “good” backlinks from blog comments (i.e. links from blogs with some page rank).
What I have heard is that getting links from sites with high page page rank is extra good.
My idea was to find blogs with high page rank using Google search and the seoquake plugin for the firefox browser. Then, narrow down the search to a specific blog to find out if there were any actual posts with high page rank.
But I have heard that Google ranks each post page individually. So, the home page of the blog might a page rank of 3 but the post page you are commenting may not have page rank. So I thought I would try to find post page on blogs which have page rank.
To investigate the specific site to what “pages” have page rank, type: site:sitename.com (whatever website you want to investigate, no space after colon) into the google search box and Bobs yer Uncle, the search results will list all the pages indexed in Google, and seoquake will show which individual posts have page rank.
Now, I am not a SEO expert, so I wondered if any of my readers would know if I am heading along the right lines? Or am I doing too much work, and as long as the site as a whole has high page rank commenting on any post is fine?
Of course, we should always comment on the posts that we find valuable and where we can add something but it never hurts to focus on getting links which will boost our own.
But then I thought: “ah, what about do-follow blogs?” It’s all very well finding blogs that have page rank but if the blog is no-follow then the link won’t count in Google’s eyes (or so I am lead to believe).
So I decided to do a bit of research and stumbled one of those fantastic resources that only seem to appear after a bit of digging. It is a great tool over at seo traffic guide (a blog by someone who IS an SEO expert) which will give you a list of blogs in your niche which are do-follow and also gives their sites page-rank. It is free and totally awesome, so check it out here: seo traffic guide and leave a comment if you find it useful.
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