Using Web Audio for Success

by comajo on Monday, August 9th, 2010 | No Comments

There is no doubt that web page audio significantly increases results. If you don’t have audio in your arsenal, you’re missing out. It will boost your opt-in rate. Audio increases sales.

Why does it work?

It’s simple. The web is mostly silent. It makes your site more “human”. And adds the feel of a real live person. Audio literally breathes life into your website. Which fascinates greater interaction from your visitors.

The benefits of audio

Adding audio increases your profits in two ways. You will close more sales. And second you’ll save money on the sales letter. You see, you’ll be able to skip the expensive copywriter. Just record some audio and add it to your site. An authentic message from you will do more than the best ad copy.

And you will increase your subscriber opt-in rate. Most people need to be led by the hand. Just add a short audio message saying: Enter your email address in the form. A simple message like this will increase your opt-in conversions by 305% or more!

How to use website audio

Put a welcome message that plays automatically on your site, Most websites are cold and in-human. Your welcome message could make them stay when they would normally leave.

Step-by-step instructions. The same principle the we used to boost opt-ins applies. Use an audio message to lead your visitors through a process. Use this to lead them through the ordering process, as well.

Testimonials for your product or service. A written testimonial is good. But an audio testimonial is better. You can just make up written one and people know that. So audio adds real believability. And that increases your results.

Sneaky tick

What about creating an entire product using audio? Audio is faster to produce than anything else. Plus people love audio products. The great thing about audio products is people can take them with them on the go. And you can get someone to transcribe them for very little money. This is the easiest way to “write” an eBook!

Is adding audio hard?

It’s so simple you won’t believe it. You can find a lot of programs that create audio buttons for you. You don’t actually have to do anything yourself. The software creates the audio button code for you. You just copy and paste into your website. You don’t need to even consider this part.

Summing it up

Just a reminder of why you want to start using audio. Using website audio will increase your conversion rates. You’ll get more sales. You will also increase your subscriber opt-ins. And you can quickly produce products and website sales copy. No many people are doing this. But you’ll save a lot of time and money. Don’t be lazy! Add some audio today.